Privacy Policy

01

About This Policy

This Privacy Policy describes how Imperial Living, an internal division of Impericraft Ventures LLP ("we", "us", "our"), collects, uses, stores, and protects personal information when you visit our website at imperialliving.in, interact with our contact form, or purchase our products through Amazon India or any other channel.

By using our website or submitting your information through our contact form, you consent to the practices described in this policy. If you do not agree, please do not use our website or submit your personal information.

02

Information We Collect

We collect the following categories of personal information:

Information you provide directly:

• Full name — when you fill our contact or enquiry form
• Email address — to respond to your enquiry and send confirmations
• Phone number — if provided voluntarily in the contact form
• Message content — the details of your enquiry
• Enquiry type — the category of your interest (retail, corporate gifts, bulk order etc.)

Information collected automatically:

• IP address and approximate location (city/country level)
• Browser type, device type, and operating system
• Pages visited and time spent on our website
• Referring URL — how you arrived at our website

We do not collect payment information. All purchases made through Amazon India are processed and governed by Amazon's own privacy policy and payment systems.

03

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiry — we use your name and email to reply to messages submitted via our contact form
• To send auto-confirmation emails — acknowledging receipt of your enquiry
• To process and manage corporate or bulk gifting orders where applicable
• To improve our website — understanding how visitors interact with our content
• To comply with legal obligations under applicable Indian law
• To protect against fraud or misuse of our contact facilities

We do not use your information for unsolicited marketing or share it with third-party advertisers.

04

Sharing of Information

We do not sell, rent, or trade your personal information to any third party. We may share your information only in the following limited circumstances:

• Within Impericraft Ventures LLP — your enquiry may be handled by team members across our divisions (Imperial Living, Vedic Living Exports) where relevant to your query
• Service providers — we use Gmail (Google) for email communication and Vercel for website hosting; these providers have their own privacy policies and data protection standards
• Legal requirements — if required by Indian law, court order, or government authority, we may disclose your information as legally mandated
• Business transfers — in the unlikely event of a merger or restructuring of Impericraft Ventures LLP, your data may form part of the transferred assets, subject to equivalent privacy protections

05

Cookies & Tracking

Our website currently does not use advertising cookies or tracking pixels. We may use basic session cookies to ensure the website functions correctly across your visit.

If you access our products through Amazon India, Amazon's cookie and tracking policies apply independently. Please refer to Amazon's Privacy Notice for details.

We do not currently use Google Analytics, Facebook Pixel, or any third-party analytics tool that tracks individual users across websites. Should this change, this policy will be updated accordingly.

06

Data Storage & Security

Contact form submissions are transmitted via our serverless API hosted on Vercel and delivered to our Gmail inbox. We do not maintain a separate database of contact enquiries beyond what is stored in our email inbox.

We take reasonable technical measures to protect your information including:

• HTTPS encryption on all data transmitted through our website
• Secure serverless API with environment-variable protected credentials
• Access to enquiry emails limited to authorised personnel only

While we take all reasonable precautions, no system is completely secure. If you believe your data has been compromised, please contact us immediately at imperialcraft@gmail.com.

We retain your personal information for as long as necessary to respond to your enquiry and for a reasonable period thereafter in case of follow-up communication, unless a longer retention is required by law.

07

Your Rights

Under applicable Indian law, including the Digital Personal Data Protection Act, 2023 (DPDPA), you have the following rights regarding your personal data:

• Right to access — request a copy of the personal data we hold about you
• Right to correction — request that we correct inaccurate or incomplete information
• Right to erasure — request deletion of your personal data where it is no longer necessary for the purpose for which it was collected
• Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time
• Right to grievance redressal — raise a complaint with our designated contact below

To exercise any of these rights, write to us at imperialcraft@gmail.com with the subject line "Data Privacy Request". We will respond within 30 days.

08

Third Party Links

Our website contains links to Amazon India for product purchases. Once you click these links, you leave our website and are subject to Amazon's privacy policy and terms of service. We have no control over and assume no responsibility for the content or privacy practices of Amazon or any other third-party website.

We encourage you to review the privacy policy of every website you visit.

09

Children's Privacy

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted personal information through our website, please contact us immediately and we will delete it promptly.

10

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or business operations. The updated policy will be posted on this page with a revised "Last Updated" date at the top.

We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

11

Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

We aim to respond to all privacy-related queries within 30 working days.